The Meatrix Trilogy is jamming up the food industry

After reading Kalle Lasn's book, Culture Jam: How to Reverse America's Suicidal Consumer Binge, I was hooked on culture jamming. Ever since I read the last page of Lasn's work, I began searching for culture jamming examples that match my own ideological view of the world.

Culture jamming is a form of activism which allows someone to respond back to any dominant views/messages through popular forms of media.  I think the Meatrix trilogy is a rebellious and critical account of factory farming and the effects it has on the environment and everyday people.  The video refers to the Matrix trilogy and the popularity of the franchise to draw in and keep viewers watching and listening.  The combination of activism and re-appropriation of a popular movie trilogy is what makes the Meatrix, Meatrix II, and Meatrix II 1/2 such a good examples of culture jamming.